WellDoc / Max Healthcare

Results

• 117 activations across mobile and web devices
• Engagement ranged from 5X/patient/week to over 30X/patient/week for patients on no medications to those using insulin and oral medications.
• The three more frequently used features were food related, followed by blood glucose tracking and medication management
• The Diwali holiday week affected patient engagement, which speaks to opportunities to culturally fine-tune messaging during these holiday periods

Lessons Learned

• Communication through various host organization channels could elevate awareness of BlueStar’s value even more and create a culture of awareness and excitement around the program. 
• There are opportunities to improve the targeting of patient populations to ensure they meet the characteristics for a mobile technology/disease management pilot. There are opportunities for both virtual training and in person training for patient populations.
• Incentives will be key in the India market, and offering a blood glucose meter can help drive engagement.